Talking about walking (15/01/2007 09:02)

Several of my previuos blogs has been about steps. As we are getting further in our work and effort of bringing ML out to the world, we have now started to walk, rather than just doing steps. As we have started this journey and new year in a higher pace than last year, we need the proper sporting equipment, and as you all have seen, Puma is added as one of our new sponsors. We will promote Puma and Puma will promote us.

So what will happen now? We are still working exactly the same way as we have done earlier, but we are trying to be more effective. We saw that the number of teams grew rapidly, but a some other measures did not grow that fast. We looked in to the problem and discovered that inactives stayed to long in the game. For that reason, our net growth of teams the last 3 months is less than 1 000, even though  we have hade more than 5 000 signups in the same period. We have deleted a lot of old teams that were inactive and many other went bankrupt. We will also focus more on making new people stay in tha game. I hope the solution we have sorted out will work.

Furthermore, we are working on getting our game much more visible out on the net and in media. I hope you will discover that yourself too, and not only learn that by us tellng you that this is the fact

I hope that you will continue enjoying ML and continue in helping us getting this fine game out to our wonderful world. My last little surprise for you today is: Stay tuned for winning another ML-phone. A new competitions is about to be launched - and if you don't win, you can always buy one.

Take care all of you - and Live A Happy New Year